The trend to advertise vaccines is diversity and young men

With COVID-19, interest in preventing infectious diseases has increased

Young male models such as Jo Jung-seok, Jung Kyung-ho, Jo Se-ho, and Yoo Byung-jae in the spotlight

First Public TV Ad for Rotarix·Boostrix

GSK Rotarix model Jo Jeong-seok, MSD Gardasil9 model Jeong Gyeong-ho, Yoo Byeong-jae, Jo Se-ho, and Pfizer Pharmaceutical PREVENAR13 model Choi Gwi-hwa

Vaccine advertisements by pharmaceutical companies are diversifying.

 

Instead of the flu vaccine, it has diversified into vaccines for rota virus, pneumococcus, cervical cancer, and whooping cough.

 

This is to raise awareness of vaccinations for vaccines that have not been well-known until now as interest in preventing infectious diseases has increased due to COVID-19.

 

The main model was a young male entertainer.

 

According to the pharmaceutical industry on the 7th, MSD Korea is the most active.

 

MSD selected singers Mommy Son, comedian Jo Se-ho and Yoo Byung-jae as models for the advertisement of the HPV virus (cervical cancer) vaccine Gardasil9 only last year.

 

Also recently, actor Jung Kyung-ho was selected as the new Gardasil 9 model.

 

The reason MSD has introduced a variety of male models is to emphasize the importance of vaccination against the HPV virus in men.

 

Until now, the HPV virus vaccine was widely known as a cervical cancer vaccine, so there was a strong recognition that it was only suitable for young women.

 

However, although this virus is rare, it can also cause anal cancer and genital warts in men.

 

As a result, MSD, which focused on women's marketing with comedian Park Na-rae as a model, began to use a large number of young male models to improve awareness.

 

Mami Son's rap and Jo Seho and Yoo Byungjae's parody competition aroused the interest of young men.

 

In April, it emphasized a clean concept with actor Jung Kyung-ho as a model.

 

GSK also introduced actor Jo Jung-seok, who is considered the best advertising star since August of last year, as a model of the rotavirus vaccine Rotarix.

 

His credible image and comfortable voice are favored by young people, regardless of gender.

 

In particular, Rotavirus vaccine is suitable for newborns, and at the time of selection, Jo Jung-seok also became a parent with the child.

 

This is Rotarix first public TV commercial.

 

GSK said, "To inform the necessity of vaccination against Rotavirus that does not apply to NIP, and to raise brand awareness, we will conduct a public advertisement with Jo Jung-seok." GSK also launched a public TV commercial for the whooping cough vaccine Boostrix this year.

 

Since the main target of Boostrix is ​​adults over 50, we decided to be the main model as actor Seong Dong-il.

 

GSK emphasized the importance of vaccination by arousing the attention of silver generations to whooping cough with Boostrix advertisements.

 

GSK introduced various versions of Boostrix advertisements, and raised consensus with the camping entertainment program" the Wheeled House Camping Edition' starring Sung Dong-il.

 

Pfizer Pharmaceuticals selected actor Choi Gwi-hwa as a new model for the pneumococcal vaccine PREVENAR13 in November of last year.

 

As interest in pneumococcal vaccine increased amid the COVID-19 crisis, a public TV advertisement was held in two years.

 

Choi Ki-hwa, with his wife, child, and grandparents going to receive PREVENAR13, appealed to the point that it is a vaccine that is suitable for the whole family.

 

The number of vaccine advertisements, which had not been in public marketing until now, has increased, but the widely-known flu vaccine advertisement has somewhat slowed down.

 

In 2019, GSK, GC Pharma, and SK Bioscience showed active public advertisements, led by actors Cha In-pyo and Yoon Se-ah, but last year the frequency of advertisements decreased significantly.

 

Sanofi Pasteur was the only one to run an advertisement with singer Song Ga-in as a model for Vaxigrip.

 

It is analyzed that this was affected by the widening of NIP targets due to COVID-19.