Pharmaceutical industry starts face-to-face marketing

Boryung launch symposium for Dukarb Plus next month

Contrast with an online event two years ago

As the government decided to completely lift social distancing measures from today (18th), the pharmaceutical bio industry is also actively planning offline marketing events.

 

As large-scale offline events have been virtually impossible for nearly two years, marketers are raising expectations for changes caused by the move.

 

◆ Abolish social distancing in 2 years On the 15th, Prime Minister Kim Boo-kyum announced that social distancing will be lifted from the 18th through a meeting of the COVID-19 Central Countermeasure Headquarters held at the Seoul Government Complex.

 

After today, the limit on the number of private gatherings and restaurant business hours will be removed.

 

It is the first time in two years and one month that the social distancing guidelines are completely lifted.

 

The pharmaceutical bio industry welcomes this measure.

 

This is because offline marketing events have been virtually impossible due to restrictions on the number of private gatherings.

 

There are also notable places that are preparing for a large-scale event next month.

 

Boryung is planning a symposium on the launch of 'Dukarb Plus' next month.

 

Dukarb Plus is the seventh product of Boryung's Canarb Family.

 

An official from Boryung said, "We are preparing for a launching symposium at a hotel in Seoul next month," adding, " we are planning various offline symposiums and seminars for each business headquarters." The offline Dukarb Plus launch symposium contrasts with the online launch symposium when Dukaro and Akarb were released two years ago.

 

Boryung held the Dukarb launch symposium online for the first time in the industry in March 2020.

 

This web symposium was a great success with 2,500 medical staff accessing at the same time.

 

In September, Akarb was released and similarly opened a web symposium.

 

◆ Pharmaceutical industry is planning to hold offline events in earnest in the second half of the year Other companies have similar situations.

 

Although the timing of the resumption of offline symposiums, seminars, and product briefings are different, expectations are high that more active offline events will be possible by lifting social distancing measures.

 

A marketing manager at a large pharmaceutical company said, "Since the beginning of this year, social distancing measures have been loosened little by little, and small product briefings have been sporadic," adding, "If the distance disappears, offline events will be more active." Another official from a large pharmaceutical company said, "We have focused on online marketing so far," and predicted, "Marketing activities such as symposiums, seminars, and product presentations will be carried out in a way that combines online and offline." Small and medium-sized pharmaceutical companies are even more pleased with the move.

 

A marketing manager at a small and medium-sized pharmaceutical company said, "In the case of large pharmaceutical companies, they created their own online platform and carried out marketing activities, but small and medium-sized pharmaceutical companies failed to do so," adding, "We plan to actively carry out offline marketing events from the end of this month." ◆The workshop that has been postponed for two years is also moving to resume, "following the company's guidelines Internal events such as workshops and company dinners are also being resumed.

 

However, it is confirmed that it is approaching somewhat more carefully than offline marketing events.

 

An official from the pharmaceutical industry said, "Most of the workshops over the past two years have been replaced online or canceled altogether." Although no official company-level guidelines have been issued yet, offline workshops and dinners are expected to resume soon, he explained.

 

An official from a multinational pharmaceutical company said, "It was like that before, but we will carry out offline activities according to the company's guidelines," adding, "Until now, offline events, whether internal or external events, have been completely banned.

 

In the future, it is expected that it will be changed in a way that combines online and offline." Another multinational pharmaceutical company official said, "There is no immediate change," and predicted, "However, as distancing has been lifted from the second half, restrictions are expected to disappear in the stage of preliminary review or preparation."