Daiichi Sankyo's CSR activities resumed in 3 years

2022's sincere campaign, "Friendly CPR Day"

Resume after suspending the aftermath of COVID-19

As ESG management has recently emerged as a hot topic, corporate social responsibility (CSR) activities are also drawing attention.

 

ESG and CSR are different, but they are evaluated to be similar in large concepts.

 

All are based on the premise that voluntary participation of CEOs and executives and employees should precede.

 

ESG and CSR are difficult to start or continue.

 

Daiichi Sankyo Korea resumed its Friendly CPR Day in three years, which was suspended in the aftermath of COVID-19.

 

The campaign, which began in 2016, is a step toward developing into a long-term CSR that saved corporate identity.

 

Analysts say that CSR will be reflected by President Kim Dae Joong (62 yrs old), the longest-serving Korean CEO of a multinational pharmaceutical company.

 

He leads the company from 2010 to the present and serves as a supporter for continuous CSR activities as well as business expansion.

 

A company official said, "Due to COVID-19, large-scale offline events of the campaign have been suspended over the past two years.

 

As the pandemic situation has improved recently, it is seeking to resume in stages.

 

Starting this year, we will hold a small-scale sincere campaign, Friendly CPR Day, which invited family members and acquaintances of employees." The Campaign is a differentiated social contribution activity in which executives and employees of Daiichi Sankyo Korea, a company specializing in cardiovascular relations, visit community elementary schools and provide CPR education.

 

Since 2016, it has been held every year on its founding anniversary (July 16).

 

Due to COVID-19, 2020 and 2021 were suspended.

 

A total of 69 people participated in this year's campaign, including 12 CPR instructors from Daiichi Sankyo Korea, 46 family members and acquaintances, and 11 Observer.

 

Considering the COVID-19 situation, the first and second education sessions were divided and shared the "general CPR process," one of the standard curriculum of the Korea Cardiopulmonary Resuscitation Association, for about 1 hour and 40 minutes each.

 

For education, the know-how of cardiopulmonary resuscitation education of executives and employees, which has been accumulated for many years, was used.

 

In addition to cardiopulmonary resuscitation education, practice using mannequins and automatic cardiac shock devices (AEDs) was conducted to teach how to apply CPR in emergency situations.

 

Daiichi Sankyo Korea encourages all employees to obtain KACPR's public instructor certificate through its sincerity campaign.

 

The company fully supports the necessary expenses for employees to obtain and maintain their licenses, and recognizes the time required as working hours.

 

As a result, about 130 out of 220 employees currently have instructor certificates to educate the general public on CPR.

 

Among Daiichi Sankyo Korea employees, there are cases where citizens were saved by using certificates in emergency situations that actually require CPR.

 

Kim Dae Joong Daiichi Sankyo Korea CEO said, "The campaign is not a one-time event activity, but a long-term social contribution activity that utilizes Daiichi Sankyo Korea's vision and the identity of a cardiovascular company." The company's executives and employees are members of pharmaceutical companies that contribute to the public health, and will continue to make efforts to devote themselves to the public interest and fulfill their social responsibilities as corporate citizens." Participants in the event said, "We have gained knowledge that can be used in practice, such as cardiopulmonary resuscitation through the sincerity campaign.

 

It was a precious time to share values about the company my parents work for and have a time to understand each other, he said.

 

In addition to the campaign, Daiichi Sankyo Korea is carrying out various social responsibility through social contribution activities such as the "Sevikar Love Sharing Campaign" to support heart disease patients' surgery costs and the "Korean Association for Children with Leukemia and Cancer Donation."