2022 Pharmaceutical Industry Advertising Target Call Members

Dailypharm 10th Advertising and PR Grand Prize

A total of 72 entries in 5 categories, including TV commercials and the Internet

Dailypharm held the 2022 Pharmaceutical Bio Industry Advertising PR Awards on the 7th.

 

Representative Lee Jung-seok (6th from left) and the winners

Daewon Pharmaceutical's "Coldewon" and Sanofi's "Honey Jam Market for Those Who Can't Sleep" won the grand prize in the advertising and PR categories at the 2022 Korea Pharmaceutical Bio-Industry Advertising and PR Awards.

 

Chong Kun Dang Benfobell won the grand prize in the "Special Award for Pharmacist Selection" category, which was decided by the votes of pharmacists.

 

Dailypharm (CEO Lee Jung-seok) held an award ceremony for the 2022 Korea Pharmaceutical Bio-Industry Advertising and PR Awards at the Diamond Hall of InterContinental Seoul COEX Hotel on the 7th.

 

More than 200 advertising and public relations officials from domestic and foreign pharmaceutical bio companies, including Won Hee-mok and Lee Young-shin, vice chairman of KRPIA, attended the event.

 

At the ceremony, which marks its 10th anniversary this year, a total of 72 works were submitted in five categories, including TV, printing and radio, the Internet, and PR.

 

More than 200 advertising and PR workers from the pharmaceutical bio-industry attended the event

The awards were divided into advertising and PR categories.

 

The advertising sector was divided into two categories: TV, Internet, and radio.

 

The grand prize in each field and three excellence awards were selected along with the grand prize.

 

In the PR category, the grand prize, one grand prize, and three excellence awards were honored.

 

A special award was also given to 1,300 pharmacists who voted directly.

 

Daewon Pharmaceutical's Coldewon won the grand prize in this year's advertising category.

 

The award-winning work was awarded a prize of 5 million won along with the trophy.

 

Yoo Seong-kwon, director of Daewon Pharmaceutical, said, "This year seems to have been a year when Coldewon received a lot of attention and took a leap forward.

 

I am grateful that I received that energy and received a good award, he said.

 

"I will try to stand here next year with good advertisements for new items." In the TV category, Shinshin Pharmaceutical's Arex was selected as the best prize, and a prize of 3 million won was given along with the trophy.

 

▲ Sanofi Allegra, ▲ Ildong Pharmaceutical's Aronamin C Plus Tab, and ▲ Limited's Mag-B Speed Excellence Award.

 

The excellence award was awarded a trophy and a prize of 2 million won.

 

In the Internet/radio category, HKinno.N's "Condition" won the grand prize.

 

▲Houns Radio Corporate Advertising ▲ Johnson & Johnson Nicorette ▲ JW Pharmaceutical 'Himom bands' were selected for the Excellence Awards.

 

The award-winning film was given a trophy and prize money.

 

In the PR sector, there were many entries that threw meaningful messages, including social contribution activities.

 

This year's PR category was won by Sanofi's campaign to improve awareness of atopic dermatitis diseases, Honey Jam Market for those who can't sleep.

 

The award-winning work was awarded a prize of 5 million won along with the trophy.

 

Kim Hyun-jung, director of Sanofi Specialty Care, said, "We have been campaigning to improve awareness of atopic dermatitis diseases for four years since 2019.

 

This year, the "Honey Jam Market for People Who Can't Sleep" was held to form a consensus on the physical and mental pain of patients.

 

It is an honor that the patient's sincerity has paid off with a good award.

 

"I will continue to make efforts to hold various campaigns for patients," he said.

 

Yoo Seong-kwon, director of Daewon Pharmaceutical (left), and Lee Jung-seok, CEO of Daily Farm, who won the Grand Prize in advertising

Dongkuk Pharmaceutical's "pupil earthquake" campaign was selected as the best prize in the PR category.

 

▲Ginexin, the god of memory (SK Chemical) ▲Growup Bio-Up Campaign (Amgen Korea) ▲YYPharm, including blood donation of love, won the Excellence Award.

 

In the special prize category selected by online voting of 1,300 pharmacists, Chong Kun Dang was selected as the Benfobell target and won a trophy and 5 million won in prize money.

 

Lee Sang-soo, deputy director of Chong Kun Dang, said, "Since the launch of Benfobell, it has been loved by pharmacists so far.

 

It has a special meaning because pharmacists voted for it themselves.

 

I think it's thanks to your consistent communication with us.

 

"I'll be Benfobell who works harder." Donghwa Pharmaceutical Itchi won the grand prize in the special award for pharmacist selection.

 

▲Master Pharmaceutical Mayqueen ▲ Dong-A Pharmaceutical Panpyrin and others received the Excellence Award.

 

Ahn Dae-cheon, former chairman of the Korea Advertising Association (Professor of Inha University), was the judge, while Chung Jae-hoon, a professor at Chonbuk National University, and Lee Jae-guk, executive director of the Korea Pharmaceutical Bio Association, participated as professional judges.

 

Ahn, chairman of the judging committee, said, "The review of the advertising sector was based on whether the message was well matched and clearly delivered, secondly on the novelty of the idea, and thirdly on the reliability of the information.

 

The PR division considered whether it could contribute to enhancing its image from a long-term perspective and whether messages and activities could elicit timely and consumer sympathy, he said.

 

"We praise your efforts to develop advertising and promotion in the pharmaceutical bio industry." The Korea Pharmaceutical Bio-Industry Advertising and PR Awards began in 2013 with the aim of encouraging advertising promoters who give new values to the pharmaceutical industry and drugs and encouraging pharmacists, who are primarily advertising consumers, to produce advertisements that form a consensus.

 

Lee Jung-seok, CEO of dailypharm, said in a greeting, "Many excellent works have been submitted this year, so I would like to thank pharmaceutical bio officials.

 

I would like to congratulate you on your award-winning work.

 

"We will make it a more fruitful and beneficial event next year," he said.

 

Sanofi Specialty Care Director Kim Hyun-jung and CEO Lee Jung-seok, who won the PR category grand prize

Chairman Won Hee-mok then said, "In the age of aging, the category of health management and prevention along with treatment has expanded, and the proportion of OTC drugs is increasing.

 

At the same time, as the subject of the information is digitally transferred to consumers, changes are taking place in general drug advertisements, he said.

 

"I hope it will be a place to find a new paradigm of general drug advertisements." "Thank you to Daily Farm for planning the advertising and PR targets," he said.

 

Vice Chairman Lee Young-shin said, "With the development of artificial intelligence and digital healthcare, it has become an era of understanding the development of science and technology in the global beyond Korea.

 

Advertising and promotion of drugs is no exception, he said.

 

"I would like to thank advertising and public relations officials and media officials who have recognized new changes and delivered more accurate information in the regulated healthcare industry and contributed to improving the quality of life of the people." "KRPIA will also make efforts to grow with the domestic pharmaceutical bio industry."